Cacau has been officially acquired by Mediaset Spain for broadcast on the thematic channel Divinity. This sale represents a significant step in the international expansion of Portuguese television production.
Cacau premiered last January to resounding success, achieving an impressive 19.48% audience share, equivalent to 861,944 viewers. Since then, the telenovela has maintained a consistent lead in Portuguese prime-time television, averaging an 18.99% audience share.
This exciting achievement marks a major milestone in the international growth of Portuguese television production. Cacau is an engaging story that has captivated the Portuguese audience since its premiere, offering a narrative rich in drama, romance, and thrilling twists. Now, Spanish viewers will have the opportunity to dive into the passionate storyline and compelling characters that made this telenovela a success in Portugal.
Mediaset Spain is one of the largest media groups in the country, with a diverse portfolio of television channels, including Divinity, which targets a female audience. The company is known for delivering high-quality programming and investing in successful international content.
This sale to the Spanish market not only recognizes the talent and quality of Portuguese production but also provides an exciting opportunity to share the richness of Portuguese television culture with an even wider international audience.